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In recent months, the notoriously brand-shy website has done something out of character. Then there’s the idea that Reddit is a traffic panacea, when in reality very few of the links shared on the website ever receive enough traction to make it to the homepage, where the platform can deliver substantial traffic to a story.

For starters, every single one of those subreddits has its own moderation crew that can create their own rules and ban spammers who only share links to their own content. Along with that are pages for every state and major city, as well as countless niche sites that align well with the content typically produced by most newsrooms.īut Reddit, while offering the occasional spout of traffic on par with the Drudge Report, is a hard website for novices to navigate. There are many subreddits (such as r/news and r/politics) that promote the trustworthy content produced by media companies on a daily basis. This has left reporters and editors in newsrooms across the country in a particularly tricky spot. Reddit, the self-described “front page of the internet,” has been historically leery of brands and advertisers, which has quietly allowed its niche-friendly patchwork of content verticals (known as subreddits) to grow into the fourth most trafficked website in the U.S (with more time on site than even Facebook, according to Alexa).

Published: May 21, 2018, Editorial Publisher, By: Rob Tornoe